this is any smell obama, the first lady on this issue -- this is michelle obama on this issue. >> we urge people to reach out. if they signed up their child, sign up their friend. if you have got grandkid, make it a christmas treat around the table to talk about a little healthcare. >> in my judgment as well meaning as the first lady may be, this is not christmas cheer, this is national policy that is supposed to benefit the broader mass of americans and this is being sold as if it's sort of a a -- sort of a familial ritual. we need hard information on why we should sign up, not pablum and homilies about what we should do around the christmas fire. >> with the first lady, the soft messaging, the young adults in pajamas and the first lady gathering around the health and talking about obamacare. it puts to the law this idea that obama care is all coercive. the government literally holding a gun to your head and saying you must have health insurance. and the irs is going to be on your tail. this soft approach is not consistent with the idea this is pure government coercion. martha: than